Walmart signs online grocery deal with Japan’s Rakuten

January 30, 2017 – BBC News reports that “the US retail giant Walmart (Bentonville AR) will team up with Japan’s Rakuten to launch a new online grocery delivery service.

Rakuten

Customers will place orders through Rakuten, which will then be fulfilled by the joint venture. The operation – to launch later this year – will replace Walmart’s existing online grocery delivery service in Japan.

As part of the deal, Rakuten subsidiary Kobo will sell e-books, audiobooks and e-readers through US Walmart stores.

The launch of the new e-commerce business is the US firm’s latest attempt to crack a competitive overseas market, by teaming up with a popular local partner.

In 2016, it applied a similar strategy in China, selling its own website to the country’s second largest online retailer JD.com in exchange for a 5% stake in the company. “

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